Saturday, September 06, 2008

Hot, Fresh, Now

One thing that I cannot understand (among a multitude of others) is why the stock of Krispy Kreme doughnuts is so low. I remember back when the company went public, and the price was like $50 a share -- it was hot. Now if you look the price is like $3 a share. Why is this? I don't know why?
When you can get a dozen (12) of the best doughnuts in the world for $5.99 it is simply a mystery why they are not setting the world on fire. Of course we go to the store in Greensboro, and every time I go there is a line. Are we the only people, we here in the Carolinas, who appreciate Krispy Kreme? The ones at Myrtle Beach are always busy too.
Think: what is not to like? Dough. Fried. Drenched with sugar. And when they are HOT, FRESH they literally melt in your mouth.
Forget trying to sell Kool Kreme. Forget trying to hawk fancy coffee drinks. You sell the best doughnut in the world. Market it as such.

Check them out.


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